Our story
A brand designed for everyday life.
Since 2021, MihiShop has been reinventing cosmetics with essential skincare, proven active ingredients, and short formulas.
The Beginning
It all started with a frustration.
Camilla worked in luxury cosmetics, Léa was a formulator. Both had an obsession: to create effective, clean, and accessible skincare. They founded MihiShop in 2021.
Our vision: to prove that naturally-derived cosmetics can achieve the effectiveness of high-end skincare — without compromising the planet, ethics, or pleasure.
Today, over 50,000 women and men trust us, and our formulas are praised by the beauty press.
Three Pillars, Zero Compromise
Clean formulas. Minimum 96% natural origin. Blacklist of 1,800 controversial ingredients. Full traceability.
Made in Italy. Formulation and manufacturing in Italy. Priority local and organic sourcing. Short supply chain wherever possible.
Committed to living things. 1% of turnover donated to reforestation associations. 100% recyclable packaging, refills available.
MihiShop in figures
- 96% natural origin
- 50,000+ satisfied customers
- 4.8/5 average rating
- 100% made in Italy.