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96% natural origin. Blacklist of 1,800 ingredients. Full traceability.
Italian formulation and manufacturing. Local and organic sourcing, short supply chain.
1% of sales donated to reforestation. Recyclable packaging, refills available.
"Natural cosmetics can achieve the effectiveness of high-end skincare — without compromise."
We make products that perform better and last longer. Our products solve real problems with clean design and honest materials.
Since 2021
Camilla worked in luxury cosmetics. Léa was a formulator. Both shared an obsession: to create effective, clean, and accessible skincare products. They founded MihiShop in 2021 with a clear vision—to prove that natural cosmetics can achieve the effectiveness of high-end skincare, without compromising on the planet, ethics, or pleasure. Today, over 50,000 women and men trust them.
Essential skincare, proven ingredients, short formulas.
SKINORA is, above all, a meeting: that of a cosmetics enthusiast living in Italy, and a European laboratory renowned for its excellence in clean formulation.
My name is Benjamin. I live in Italy, where I have been working in the world of cosmetics and aesthetics for years. As a consultant, I had the chance to see behind the scenes: the beautiful promises, but also the compositions that don't live up to their claims.
I was tired of turning bottles over and reading 47 ingredients, 30 of which were unpronounceable. I was tired of seeing overpriced products being oversold. I was tired of having to choose between effectiveness, authenticity, and respect for living things.
So, in December 2023, I created SKINORA. A brand designed the way I would want it to be offered to me: clear, effective, accessible.
To carry out my vision, I needed a laboratory that shared the same high standards. I found it in Central Europe, in a country that has established itself as one of the three largest European cosmetic producers.
This partner laboratory brings together everything I was looking for:
At SKINORA, we believe that quality has no borders — it demands excellence.
Italy inspires me daily. It's where I live, where I conceptualize the brand, where I carefully select each product.
But our formulas are born in a certified European laboratory, chosen for its excellent know-how. This short European circuit guarantees local, ethical, and controlled manufacturing.
At SKINORA, we believe that taking care of yourself begins with taking care of your entire environment. That's why we have built two complementary universes:
🌸 BEAUTY — Our own range, developed with our European partner laboratory. Effective, clean, and accessible skincare.
🏠 HOME — Our selection of clean household products, in partnership with mihi, a European brand renowned for its expertise in natural home formulas.
One philosophy, two ranges: clean throughout your life.
To prove that naturally-derived cosmetics can achieve the effectiveness of high-end skincare — without compromising on the planet, ethics, or pleasure.
You are among the first to discover SKINORA. Welcome to this adventure.
No miraculous promises. No false origins. Real, transparent.
Because taking care of yourself should never be a luxury.
At least 96% natural origin in our formulas. Free from parabens, silicones, sulfates, EDTA, and other controversial ingredients.
100% European formulation and manufacturing, with a committed partner laboratory. Made in Europe, conceived in Italy.
✓ Transparent compositions ✓ Clearly communicated origins ✓ Fair prices ✓ Customer service attentive to your needs
"An honest brand is better than a beautiful story. And the true story is often the most beautiful."
— Benjamin, founder of SKINORA