{"title":"Our story","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA brand designed for everyday life.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSince 2021, MihiShop has been reinventing cosmetics with essential skincare, proven active ingredients, and short formulas.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Beginning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIt all started with a frustration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCamilla worked in luxury cosmetics, Léa was a formulator. Both had an obsession: to create effective, clean, and accessible skincare. They founded MihiShop in 2021.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur vision: to prove that naturally-derived cosmetics can achieve the effectiveness of high-end skincare — without compromising the planet, ethics, or pleasure.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eToday, over 50,000 women and men trust us, and our formulas are praised by the beauty press.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThree Pillars, Zero Compromise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eClean formulas.\u003c\/strong\u003e Minimum 96% natural origin. Blacklist of 1,800 controversial ingredients. Full traceability.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMade in Italy.\u003c\/strong\u003e Formulation and manufacturing in Italy. Priority local and organic sourcing. Short supply chain wherever possible.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCommitted to living things.\u003c\/strong\u003e 1% of turnover donated to reforestation associations. 100% recyclable packaging, refills available.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMihiShop in figures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e96% natural origin\u003c\/li\u003e\n\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e50,000+ satisfied customers\u003c\/li\u003e\n\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e4.8\/5 average rating\u003c\/li\u003e\n\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% made in Italy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","products":[],"url":"https:\/\/skinora.it\/en\/collections\/notre-histoire.oembed","provider":"SKINORA ","version":"1.0","type":"link"}